Influencer Marketing NZ: Copy BÉIS Success
Shay Mitchell built BÉIS with smart posts. NZ firms can copy her.
The Problem for NZ Firms
You post on Insta. No one sees. Sales stay flat.
Joe’s Cafe tried ads. Cost heaps. Got three likes.
What This Means
Old ads don’t work. People trust people, not brands.
It’s like asking mates. Not reading billboards.
Why Kiwis Should Care
Auckland shops fight big brands. Need new tricks.
Wellington cafes want tourists. Local posts bring them.
The Fix
Find local voices. Give them free stuff. They post.
Start small. One post can sell out stock.
What To Do Now
- Find Micro Voices – Search 1k-10k local fans. Check their posts.
- Send Free Stuff – Give product. Ask for one post. Keep it simple.
- Use Same Day – Post when they post. Ride their wave.
- Track Sales – Use code links. See what works. Drop what doesn’t.
Real NZ Results
Thirsty Thursday juice got one mum with 5k fans.
She posted at 9am. Sold 200 bottles by lunch.
Pro Tip: Pick fans who love your stuff already.
Common Questions
How much does it cost?
Most take product only. Some want $50-$100.
Way less than ads.
What if they say no?
Ask ten. Three say yes. That’s enough.
Need Help with Influencer Marketing?
We help Auckland and Wellington firms find the right voices. No tech talk. Just results.