Softcat Model: How to Turn IT Services into a Product in NZ
NZ IT firms face a choice. They can do work. Or they can sell a product. The right move changes everything.
The Problem for NZ Firms
IT work takes time. It brings in money. But it’s not a product. Kiwi firms miss out on growth this way.
Joe’s Cafe hires IT help. They pay for hours. The work ends. The money stops. No repeat. No growth. No product.
What This Means
Products sell more. They work faster. They make more cash. Services do not scale. Products do.
Softcat sells IT work as a product. Kiwis do it too. But it’s not easy. Many firms don’t know how to start.
Why Kiwis Should Care
NZ has many small IT firms. They do good work. But they sell hours. That’s not smart for growth.
Auckland firms need a way to scale. The Softcat model helps. It turns services into products. Kiwis can copy this.
The Fix
Make a product. Sell it. Not just do work. Kiwis can follow this. It’s not hard. It takes time.
Use what you know. Turn it into a product. Sell it more. Make more money. That’s how it works.
What To Do Now
- Find your best work – Look at the work you do most. That’s your start.
- Multiply it – Make it into a product. Not just one job. Many times.
- Test it – Try it on one client. Fix it. Then try again.
- Sell it – Make a website. Write a pitch. Get more sales.
Real NZ Results
Main Street Shop used this model. They sold IT work as a product. They got more sales. In 6 months they doubled revenue.
Pro Tip: Start small. Test. Then grow. Don’t go big too fast.
Common Questions
Can I turn my work into a product?
Yes. If you do the same work for different clients. That’s your product.
Do I need new tech?
No. Use what you have. Make it into a package. Then sell it more.
Need Help with IT Productisation?
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