UI vs UX: What NZ Firms Need
Most Auckland firms mix up UI and UX. They lose sales. Let’s fix this.
The Problem for NZ Firms
Your site looks great but sales stay low. Users can’t find the buy button.
Joe’s Cafe spent $5k on a pretty site. His sales stayed flat. Why?
What This Means
UI is how things look. UX is how things work. Both matter for sales.
Think of UI as your shop paint. UX is the shop layout.
Why Kiwis Should Care
NZ online sales grew 15% last year. Your site needs both UI and UX.
Wellington firms lose $2m yearly to bad UX. Don’t be one.
The Fix
Test your site with real users. Fix what confuses them. Keep it simple.
Good UX feels easy. Users find what they need fast. They buy more.
What To Do Now
- User Test – Watch five people use your site. Note where they struggle.
- Map The Path – Draw how users buy from you. Remove extra steps.
- Fix Forms – Cut fields to the bare minimum. Each field loses users.
- Speed Check – Your site must load in two seconds. Users leave after three.
Real NZ Results
Wellington fintech FixMyPay did a UX audit. Sales rose 22% in six weeks.
They moved the buy button up. Cut form fields from ten to four.
Pro Tip: Ask your mum to use your site. If she can’t, fix it.
Common Questions
What costs more, UI or UX?
UX costs more upfront. UI costs more to keep changing. UX brings better ROI.
How long to fix bad UX?
Most sites need two weeks for basic UX fixes. Big sites need six weeks.
Need Help with UI and UX?
We help Auckland and Wellington firms boost sales. No tech talk. Just results.