Website Redesign NZ: Stop Losing Sales

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Posted: April 1, 2026 | Type: web | Read time: 4 min

Website Redesign NZ: Stop Losing Sales

New websites can kill your sales fast. We see this weekly.

The Problem for NZ Firms

Auckland firms spend big on new sites. The sites lose half their traffic.

Joe’s Cafe in Mt Eden paid $8k. Sales dropped 40% in two weeks.

What This Means

Your new site looks great but fails. Google can’t find you anymore.

It’s like moving shop with no signs. Customers walk past you.

Key Point: Bad redesigns lose 30-60% of web traffic in weeks

Why Kiwis Should Care

NZ web sales hit $6.8b last year. Bad sites miss this boom.

One in three Auckland firms lose sales. Most don’t know why.

The Fix

Keep your old site URLs working. Test your site speed first.

Map every old page to new ones. Don’t break what works.

What To Do Now

  1. Save Your URLs – List every page on your old site now.
  2. Test Speed – Check your new site loads in two seconds.
  3. Keep Content – Don’t delete text that brings Google traffic.
  4. Check Phones – Make sure buttons work on small screens.

Real NZ Results

Tauranga firm Smith & Co kept their URLs. Sales grew 25% after launch.

They mapped 120 pages in one day. Took two hours total.

Pro Tip: Test your new site on mobile first before you launch

Common Questions

How long does a safe redesign take?

Most firms need two weeks. We can help you plan.

Will my site go down?

No, we keep your old site live. New site tests first.

Need Help with Your Redesign?

We help Auckland and Wellington firms keep sales. No tech talk. Just results.

Get Help Today

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